The subscription model for software isn’t new. Companies like Netflix and Spotify have enjoyed success while easing users into a highly effective business model. Just look at the success of some software-as-a-service (SaaS) companies – looking at you DropBox and Salesforce – offering monthly or annual service subscriptions and pulling in multi-billion valuations. It’s more evident than ever that customers prefer subscriptions. According to a 2013 Economist study, four out of every five businesses (that’s 80 percent for those of us who don’t do math) are seeing a change in how their customers want to access and pay for goods and services. And as a result, over half of these same companies are changing their pricing models. So while people are still gung-ho on owning software, and businesses are being bashful about switching to the business model, fact is, companies are jumping into the subscription space and experiencing incredible growth. Before you end up with the tides of
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